Rebuilding the Food System from the Ground Up
A keynote on the intersection of heritage, sustainability, and entrepreneurship in the Arab food economy.
On Stage & On Record
Conversations, keynotes, and press on entrepreneurship, food systems, culture, and building in the Arab world.
Featured Talks & Interviews
On the Saudi Ministry of Culture's Podcast 1949 — tracing the story from farmer to chef to consumer, and how to build a more sustainable Saudi kitchen. A conversation on local ingredients, authentic dishes, and the memory of place that food preserves.
A 90-minute talk on what it means to eat in alignment with revelation — how the Qur'anic call to seek what is Azka can reshape agriculture, markets, and community life. Delivered at Shajarat Al Nur.
A conversation on conscious eating, Qur'anic food values, ethical slaughter, and the journey from childhood memories of the farm to building Azka Foods. From the Bein Al-Laqmatayn podcast by Goody.
The founding story of Azka — from idea to impact. Covering local produce, honey and bee breeds, the dangers of pesticide farming, how to verify a product is truly healthy, and lessons from building a purpose-driven business. From the Tabaqat podcast.
A 36-minute conversation on AZKA Farms, ethical farming, urban agriculture, water scarcity, and building a business rooted in purpose in Saudi Arabia.
Keynotes & Talks
A keynote on the intersection of heritage, sustainability, and entrepreneurship in the Arab food economy.
A panel discussion on the new generation of Saudi founders and the structural shifts enabling them.
On why the most durable businesses are built around cultural identity and long-term thinking.
Launching Slow Food Saudi Arabia and articulating a vision for preserving culinary heritage in a rapidly modernising kingdom.
On the responsibility of entrepreneurs to carry culture forward, not just disrupt it.
Press & Interviews
Arab News
Forbes Middle East
Wired Arabia
Entrepreneur Middle East
Invite me to speak.
I speak on entrepreneurship, food systems, cultural identity, and building in the Arab world. If you're organising an event or looking for a guest, get in touch.